If your website is running any PPC Campaigns then it should have Conversion Tracking Setup to determine the effectiveness of those campaigns. To know how effective these campaigns are in generating sales and increasing conversions. We use Google analytics tools to analyze visitors. We set conversion goal for particular products and pages and track the traffic and conversion.
Tracking these goals will tell us how successful our website is. We can measure:
The number of visitors that completed these goals.
The advertising campaigns that worked best to bring visitors who achieved these goals.
The points visitors drop out of the goal conversion process.
